Maksym Potapenko

As a Product Designer I have been creating user-centric solutions since 2016, handling multi-level access platforms, mobile apps, and dashboards in the healthcare and SaaS industries. I specialize in implementing design systems and cross-platform design. I'm skilled at designing new products from a scratch.

Co-founded a productivity tool for professionals with 80,000 sign-ups, earning Product of the Day recognition on Product Hunt.

Available for relocation

Available for relocation

Remote friendly

Remote friendly

Collaboration

Project Based

I create a product strategy, design the first version, or enhance your current product.

Contact

Available Now

Full-Time Position

I bring my user experience skills, conduct user interviews, and collaborate as a team player.

Contact

Available Now

Collaboration

Project Based

I create a product strategy, design the first version, or enhance your current product.

Contact

Available Now

Full-Time Position

I bring my user experience skills, conduct user interviews, and collaborate as a team player.

Contact

Available Now

Experience

2024 - 2025

Lead Product Designer, Vision Advisor

Workify GmbH

Case Study: Creating MVP for an Employee-Employer collaboration platform, boosting daily active users by 12 times after pivot in Version 2.0.

Product Road Map

UX Research

Design System

View Case Study

2021 - 2023

Lead Product Designer

AMILI

Showcase: Designing Laboratory Web Dashboard—In collaboration with medical specialists, the Product was delivered 2 months ahead of schedule.

UX Design

Design System

Prototype

View Showcase

2018 - 2021

User Experience and Interface Designer

Zyter, TruCare

Showcase: Crafting Healthcare Platform—Increased task completion speed by 35% and Scaling for B2B Distribution.

UX Design

UI Design

Prototype

View Showcase

2016 - 2017

User Experience and User Interface Designer

Freelancer

View more on Dribbble

2016

Design Intern

Ngrane B.V

Testimonials

Vivek Ravindran

AMILI, Singapore

CTO

LinkedIn

Maks is always looking to grow and to improve, he also embodies teamwork and works easily with practically anyone. I have no doubt that he will thrive, and would be an asset to any company looking for a multidisciplinary designer. Project deadlines, changes in project and a full reassessment of the approach are all doable by Maks. I would wholeheartedly recommend him for a UX design position.

Maks is always looking to grow and to improve, he also embodies teamwork and works easily with practically anyone. I have no doubt that he will thrive, and would be an asset to any company looking for a multidisciplinary designer.


Project deadlines, changes in project and a full reassessment of the approach are all doable by Maks. I would wholeheartedly recommend him for a UX design position.

My Design Process. But every case is unique.

My Design Process.

But every case is unique.

Problem & Strategic Phase

PROBLEM & STRATEGIC SECTION

Research

Research

Surveys

Surveys

Interviews

Interviews

  1. Discover phase explores the problem space by conducting research, analyzing user needs, and identifying pain points. This involves gathering insights through interviews, surveys, and journey mapping to understand the user’s world fully.

Requirements

Requirements

User Profile

User Profile

Features List

Features List

  1. Define phase narrows the focus by synthesizing research findings, identifying core problems, and creating clear problem statements. This ensures alignment with user and stakeholder needs, setting a solid foundation for solution development.

Problem & Strategic Phase

SOLUTION & CREATIVE SECTION

Userflow

Userflow

Wireframing

Wireframing

Design System

Design System

  1. Develop phase generates ideas, create prototypes, and test them with users. Feedback from usability testing guides iterations, ensuring the designs are functional and meet user needs.

  1. Develop phase generates ideas, create prototypes, and test them with users. Feedback from usability testing guides iterations, ensuring the designs are functional and meet user needs.

Prototypes

Prototypes

Launch

Launch

Analytics

Analytics

Support

Support

  1. Deliver phase focuses on implementation the solution, and monitoring its performance. High-fidelity designs are handed off to developers, and optimized based on user feedback post-launch.

Side Project

2019 - Present

Co-founder: Strategy, Design, Promotion

Toast Bookmarks

View Product

About Me

My name is Maks, currently based in Spain. At the end of the day, I'm passionate about observing and researching outstanding, minimalist designs—whether on the internet or in real life—without tying them to a specific project.


I love photography and videography, and my Unsplash profile currently has over 5,000,000 views. Traveling is a big part of my life, with 30+ countries already on my list. I find peace of mind during long car rides, as I'm truly a car enthusiast.

Denmark, 2018

Denmark, 2018

Denmark, 2018

The UK, 2023

The UK, 2023

The UK, 2023

Germany, 2022

Germany, 2022

Germany, 2022

The Netherlands, 2023

The Netherlands, 2023

The Netherlands, 2023

Portugal, 2024

Portugal, 2024

Portugal, 2024

The Netherlands, 2024

The Netherlands, 2024

The Netherlands, 2024

Somewhere, 2023

Somewhere, 2023

Somewhere, 2023

Austria, 2022

Austria, 2022

Austria, 2022

Norway, 2018

Norway, 2018

Norway, 2018

Let's talk

Project Based

I create a product strategy, design the first version, or enhance your current product.

Contact

Available Now

Full-Time Position

I bring my user experience skills, conduct user interviews, and collaborate as a team player.

Contact

Available Now

Let's talk

Project Based

I create a product strategy, design the first version, or enhance your current product.

Contact

Available Now

Full-Time Position

I bring my user experience skills, conduct user interviews, and collaborate as a team player.

Contact

Available Now